StarLink and ABBYY Join Forces to deliver Intelligent Automation Platform in MEA

Sunday, 11th July 2021 – Dubai, UAE  – - StarLink, the fastest growing specialized cyber and cloud Value-added Distributor (VAD), today announced a new partnership with ABBYY, a Digital Intelligence company, recognized for its leadership in Intelligent Document Processing (IDP) and Process Discovery & Mining, for distribution in the MEA region.

The Digital Intelligence platform offered by ABBYY caters to Content Intelligence and Process Intelligence.  Content Intelligence helps to turn unstructured content into actionable information, deriving more value out of content-centric processes using advanced OCR, IDP, AI, Machine Learning and NLP technologies.  Process Intelligence provides end-to-end visibility into processes to identify challenges and enhance customer experiences.

StarLink, through their two-pronged go-to-market strategy that targets customers directly as well as through their extensive channel network will focus on promoting ABBYY’s Content Intelligence for Enterprises portfolio including the flagship Intelligent Document Processing Platform ABBYY FlexiCapture product suite.  This partnership is strategic to both companies as they aim to capitalize on each other’s core capabilities to enhance and grow the market share in the Digital Intelligence domain.

Zaidoun Arbad, COO StarLink commented, “Onboarding ABBYY has further strengthened our Intelligent Automation ecosystem.  Especially with the robust integration between ABBYY and Blue Prism, our customers can assimilate RPA with critical Content Intelligence to improve their customer experience dramatically.  We are extremely pleased with this alliance and given our geographical strength and market presence; we look forward to building a strong collaboration.

“Today we observe the growing need for intelligent automation solutions that enable business agility and support enterprise strategic digital transformation initiatives in MEA.  Especially when the region is adjusting to the ‘New Normal’.  We anticipate an effective and long-term collaboration with StarLink for the benefit of our joint customers.” asserted Helen Pospelova, SVP, ABBYY Emerging Markets.

About StarLink:

StarLink is acclaimed as the fastest growing “True” Value-added Distributor” across the Middle East, Turkey and Africa regions with on-the-ground presence in 20 countries including UK and USA. With its innovate Security Framework, StarLink is recognized as a "Trusted Cyber and Cloud Advisor” to over 3500 plus enterprise and government customers that use one or more of StarLink’s best-of-breed and market-leading technologies, sold through its Channel network of over 1500 Partners. The StarLink Solution Lifecycle helps Channel Partners differentiate offerings, and assists customers to identify key risks and define priorities for addressing their IT Security gaps and enhance their Data Center and Cloud infrastructure. 

About ABBYY:

ABBYY empowers organizations to gain a complete understanding of their business processes and the content that fuels them with its Digital Intelligence platform. ABBYY technologies are used by more than 5,000 companies, including many of the Fortune 500, and is recognized for its leadership in Intelligent Document Processing (IDP) and Process Discovery & Mining for driving significant impact where it matters most: customer experience, effectiveness, profitability, and competitive advantage. ABBYY is a global company with offices in 14 countries. 

For more information, visit www.abbyy.com